Aegyo & K-Beauty Start an Underground Movement

The Korean Wave is big. Here’s a little bit of aegyo (from Shutterstock)
Crash Landing on You trailer. She’s from South Korea. He’s a North Korean officer. Good story.
K-beauty as soft power. It never occurred to me cosmetics could inspire such a desire for freedom and expand a country’s influence.

What Soft Power Looks Like

Korean Soft Power (Doesn’t Look Like You Think)

There’s an actual Haribo museum in Uzès, France. Our supplier…
I-LAND’s debut group ENHYPEN performs Given-Taken
L-R: Hanbin, Ni-Ki, K (center), Daniel & Jay perform Flame On during competition

Lisa Holloway is a Navy veteran and former disaster relief worker. She is currently an International Relations Analyst writing mostly about South Asia.

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Lisa Holloway

Lisa Holloway

Lisa Holloway is a Navy veteran and former disaster relief worker. She is currently an International Relations Analyst writing mostly about South Asia.

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